VITALITE plant-based CHEESE
We can 3D-print houses and send celebrities to space, have smart forks and self-stirring mugs—but somehow couldn’t nail melty plant-based cheese. Until now. Finally, there’s Vitalite.
I worked on this project as the Associate Creative Director (AD), from concepting through production and post, overseeing the film, photoshoot, and edit process. This project also included a complete rebrand and ongoing social and digital work.
Credits
CCO: Marty Senn
Executive Creative Director: Jason Bottenus
Associate Creative Director Writer: Michelle Lippman
Associate Creative Director AD: Samantha Hodian
Associate Creative Director Design: Whitley Mike
Agency Producer: Rachel Nyberg
Director: Elizabeth Orne
Photographer: Chelsea Kyle