the problem:
62% of those alive today never got to experience the first moon landing or hear from the man who inspired the journey.

the solution:
Reimagine and immerse a new generation into one of history’s greatest adventures with a fully-synchronized augmented reality recreation of Apollo 11 where every moment, every maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later.

• 110,000+ rocket launches around the world
• 140,000+ downloads of the app
• 8x more social mentions that competitive museums
• 240,000,000+ global brand impressions

awards:
Cannes Gold Lion for Mobile Led Creativity
Cannes Silver Lion for Design
One Show Bronze for Digital Design
Shorty Awards x9

Executive Creative Director: Sue DeSilva
Creative Director: Mark Philip
Copywriters: Jason Ziehm, Thom Crowley, Matt Shoewalter
Art Directors: Michael Walsh, Brian Noyes, Samantha Hodian